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March 15 , 2006

FOR IMMEDIATE RELEASE

Mr. Food® is the Go-To Guy for Fun & Healthy Family Dinners
Instead of Dinner To-Go, Families Can Create
Mouthwatering Dishes at Home in as Little as Ten Minutes

Fort Lauderdale, FL, March 15, 2006—The drive-through window is destroying dinnertime, expanding our waistlines, and adversely affecting our health. Diabetes and heart disease are on the rise as busy families eat on the run, ignoring nutritional and health guidelines. But with help from television’s
Mr. Food, one of the most recognized cooks in America, people can learn to make delicious, nutritious family meals that are a snap to prepare.

His new book, MR. FOOD® DIABETIC DINNERS IN A DASH: More than 150 Fast & Fabulous Guilt-Free Recipes, published by the American Diabetes Association (ADA), is filled with super-easy, super-quick, and super-satisfying recipes that will delight the whole family, whether struggling with diabetes or not. The book also contains complete nutritional information about each dish and recipe substitutions for people who are gluten-intolerant, as well as ideas for including the whole family in the food preparation process.

Mr. Food, whose real name is Art Ginsburg, knows that Americans are short on time, so his new recipes have simple instructions, use easy-to-find ingredients, and involve limited cooking times. There are mouthwatering recipes for everything from appetizers, soups, and salads to main dishes, side dishes and even desserts.

MR. FOOD® DIABETIC DINNERS IN A DASH contains a Foreword by ADA spokesperson, author and diabetes advocate Nicole Johnson Baker, Miss America 1999. In addition, it includes recipes from Ms. Johnson Baker as well as personal reflections on other recipes in an effort to make healthy eating an accessible reality for the whole family…even busy families like hers.

This is the third Mr. Food cookbook from the American Diabetes Association. Other titles: Mr. Food®'s Quick & Easy Diabetic Cooking (also available in Spanish) and Mr. Food®: Every Day's a Holiday Diabetic Cookbook.

The Mr. Food® diabetic cookbooks are available at www.mrfood.com and by calling 1-888-467-3663, or at your local bookstore. Price is $16.95.

About Mr. Food
Art Ginsburg, better known as TV food personality MR. FOOD, has been a bright spot in the news for over 6 million daily viewers nationwide for more than 25 years. Nationally syndicated in over 140 television markets, the 90-second MR. FOOD show is the longest-running news insert in television history. MR. FOOD also represents various food councils and manufacturers. He has 40 top-selling cookbooks to his credit in addition to a popular recipe continuity program and a high-profile consumer Web site, www.mrfood.com, offering recipes, information, cookbooks and food-related products adhering to his no-nonsense food preparation philosophy.

PRESS CONTACT:

Caryl Fantel
954-938-0400 ext. 305
cfantel@mrfood.com


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