Mr. Food Launches Expanded Website
Fort Lauderdale, FL (April 8, 2010) - Ginsburg Enterprises Incorporated, producers of the nationally syndicated Mr. Food TV show, has partnered with Prime Publishing, LLC to create the exciting new mrfood.com Web site being unveiled today.
The relationship between these two media companies has translated into a more dynamic online presence for their new entity. With the marketing and Internet expertise of Prime Publishing, the Mr. Food organization is now able to offer its millions of fans worldwide even more ways to obtain and use its food-related information.
Art Ginsburg, aka “Mr. Food,” is the originator of quick & easy cooking. The new mrfood.com Web site features thousands of “quick & easy” recipes that have been the Mr. Food trademark for more than 30 years. In addition, the site features video of the Mr. Food TV shows, lush food photography and helpful kitchen tips plus all-new online food features, eNewsletters, eCookbooks, and opportunities for fans to rate, comment on and share the no-fuss recipes.
Steve Ginsburg, CEO of Ginsburg Enterprises Incorporated, said, "Along with our TV affiliate partners, we want to be the first online source consumers turn to for quick & easy recipes and help with no-fuss meal-planning."
“We are excited about working with Mr. Food and bringing an enormous amount of content and video to consumers through the MrFood.com Web site and eNewsletters,” said Stuart Hochwert, President and Founder of Prime Publishing LLC. “Our proprietary Web Site Content Management Systems and Opt-In E-Mail Consumer Newsletter Technology will provide consumers with even easier access to their favorite Mr. Food recipes.”
In addition to its extensive recipe database, mrfood.com offers a “quick & easy” e-commerce experience, featuring unique and helpful kitchenware and edible items, as well as autographed Mr. Food cookbooks.
Mr. Food and his team are looking forward to receiving more viewer feedback and interaction with their new site. "We have always strived to satisfy our viewers' appetites for quick & easy food-related information, as well as easy-to-prepare, tasty recipes. One thing that really sets our site apart is that all our recipes have been tested numerous times to ensure that they meet our high standards," says Mr. Food. "We've also added wider search capability to our recipe database, plus mouthwatering recipe photos so fans can see what their finished dishes will look like. Come check us out today and let us help you with dinner tonight!"
Visit www.mrfood.com or call 954-938-0400 for more information.
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About Mr. Food:
Art Ginsburg, better known as Mr. Food®, has been a fixture on television news programs across the U.S. for more than 30 years. He has maintained a presence in American homes via his television vignette, which is syndicated by CBS Television Distribution and seen by close to 4 million viewers daily. Mr. Food was the first TV chef to promote "anybody can do it" recipes to a wide audience. With close to 50 "quick & easy" cookbooks to his credit, and the popular mrfood.com Web site, Mr. Food continues to give his loyal fans practical solutions to everyday mealtime dilemmas.
About Prime Publishing, LLC:
Prime Publishing, LLC was established in 1995 as a traditional niche book publishing company. Today, it is an Internet Media Company that operates Web site communities and e-mail newsletters in niche areas such as cooking and crafting. A complete list of free e-mail newsletters published by the company can be found here.
FOR MORE INFORMATION, CONTACT:
Caryl Fantel, VP, Corporate Communications
954-938-0400
cfantel@mrfood.com
